Effective Date: January 1, 2023
1. OVERVIEW
This privacy policy (this “Policy”) applies to Western Chic Wear (“we,” “us,” or “our”), including the www.alcboutiques.com website and any related website or mobile application. We strive to deliver outstanding products and services and value our customers’ business and loyalty. We recognize that privacy is an important issue. We have developed this Policy to explain our practices regarding the personal information we collect from you or about you when you purchase products from us, through written or verbal communications with us, or when you use this website or mobile applications. While this Policy broadly describes the practices we have adopted in the United States, local laws vary, and some jurisdictions may place restrictions on our collection, use, or disclosure of personal information. Our actual practices in such jurisdictions may be more limited than those described in this Policy to comply with local requirements.
By accessing or using our website(s), mobile application(s) (“apps”), or submitting information to us, or otherwise agreeing to this Policy, e.g., in the context of registering for or purchasing any of our products or services, you understand and consent to our collection and use of your personal information as described herein.
2. PERSONAL INFORMATION WE COLLECT AND USE
Personal information is information that identifies, relates to, or describes you or can reasonably be associated with or linked to you. We collect personal information directly from you through our websites and apps and in our contact with you at our stores. We may also collect information related to conversations, including records or copies of your correspondence with us or customer service calls for quality assurance and training purposes, and other communications such as website chat support, in-app messages, or SMS.
We collect and use personal information in certain common cases, including:
2.1 Establishing and Maintaining an Account
When you establish an account, we will collect personal information, including first name, last name, email address, shipping address, billing address, telephone number, credit card name, credit card number, expiration date, and security code, purchase history. We collect this information for the purpose of facilitating the sale and delivery of our goods to you. The personal information described in this paragraph is the “Account Data.”
2.2 Purchase of Goods
In connection with your purchase of goods from us at our stores or through our website or app, we collect personal information. The information we collect in these cases may include first name, last name; shipping address, city, county, state, zip code; billing address, city, county, state, zip code; telephone number; email address; gender; age; account name, account password; goods purchased; customer comments; date of purchase; a copy of your original invoice; invoice number; credit card number, expiration date, and security code. We use this information to facilitate the purchase transaction. The personal information described in this paragraph is the “Purchase Data.”
2.3 Customer Service
We provide customer service at our stores, by telephone, and through our website. In providing customer service, we may collect personal information from you such as name, address, email address, telephone, product purchases, product sales, and other information related to your service request. We use this information to investigate, resolve, and respond to your customer service issue. The personal information described in this paragraph is the “Customer Service Data.”
2.4 Newsletter
If you subscribe to our newsletter, we collect personal information including first name, last name; email address; phone number; account name and password. We use this information to provide our newsletter and other information about our goods and services to you and to help us understand the demographics of our customers. The personal information described in this paragraph is “Newsletter Data.”
2.5 Social Media
If you choose to participate in one of our sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates, and friends list. We may also allow you to enter into contests to provide photos, such as of products you have purchased, which you may share with your connections on social media for votes, shared offers, or other promotions. We use this information for providing information about our goods and services and for understanding the needs and preferences of our customers. The personal information described in this paragraph is the “Social Data.”
2.6 Contests and Sweepstakes
We may run contests or sweepstakes in which you may choose to participate. The personal information we collect may include first name, last name, email address, telephone number, address, date of birth, and other individual responses as indicated at the time of collection. Prize winners may be required to provide a social security number for tax reporting purposes. We use this information to facilitate the contest or sweepstakes. The personal information described in this paragraph is the “Contest Data.”
2.7 Customer Surveys
We may collect personal information at various events or online through surveys in which you may choose to participate. The information we collect may include age; date collected; purchase history, habits, and preferences; email; first name; last name; and other individual survey responses as indicated at the time of collection. We use this information to understand the needs and preferences of our customers so that we can improve our goods and services. The personal information described in this paragraph is the “Survey Data.”
2.8 Security
Our stores use security cameras to monitor the activity of our customers and staff. The information we collect includes video recordings. Audio is not recorded. The camera images are not monitored in real-time. The recordings are viewed only if there is reason to believe that there has been a breach of security. We use this information to detect security incidents and to report to law enforcement agencies. The personal information described in this paragraph is the “Security Data.”
2.9 Automatically Collected Personal Information
By its nature, our websites and apps also automatically collect some personal information about you. In order for you to view or interact with our website or apps, we receive individual identifiers like your IP address, and some network information like the date and time that pages are visited. We may collect this personal information even if you are not logged in. We collect some personal information automatically using cookies or other tracking technologies as described below in Section 7. The personal information automatically collected may be collected by or on behalf of third parties who may provide us with inferences or aggregate reporting based on analysis of such personal information. We use this information to understand how our customers are using our websites and apps. The personal information described in this paragraph is the “Use Data.”
2.10 Employees
We collect personal information in the context of your role as an applicant to, an employee of, director of, or officer of, our business. The personal information we collect in these cases may include name, social security number, address, date of birth, gender, race, ethnicity, bank account and routing number, tax filing status, emergency contact information, telephone number, family member names, educational background, criminal background and employment history, medical provider information, dependent name(s), date of birth, gender and address, medical insurance provider, compensation and benefits data, workplace, and title. We only use this information for purposes of evaluating qualifications related to your job application or your job duties; evaluating your performance; or for providing compensation, benefits, and services in the context of the employment relationship. The personal information described in this paragraph is the “Employee Data.”
2.11 Individuals Representing Businesses
We collect personal information in the context of your role as a representative of a business. The personal information we collect in these cases may include name, address, email address, telephone, date of birth, gender, social security number, and personal financial information. We use this information for communicating with you in your role as a representative of a business or if you are an owner of a business to evaluate your creditworthiness. The personal information described in this paragraph is the “Biz Rep Data.”
In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from other information we collect.
3. SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION
We may collect personal information about you from a number of sources in addition to those means of collection indicated above, including offline or through sources unrelated to your use of our websites or apps or interaction with us at our stores. For example, we may collect personal information from publicly accessible sources (e.g., property records); directly from a third party (e.g., credit reporting agencies or customer due diligence providers); or from a third party with your consent (e.g., your bank). We may merge or co-mingle that personal information with the personal information we maintain about you and other data collected on or through our website. Categories of sources from which we may collect personal information include: advertising networks; internet service providers; data analytics providers; government entities; operating systems and platforms; and social networks.
4. PURPOSES FOR WHICH WE COLLECT PERSONAL INFORMATION
In addition to the purposes set forth in Section 2 above, we may collect your personal information for the following purposes:
4.1 Auditing
Auditing related to a current interaction with you, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
4.2 Security
Helping to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for these purposes;
4.3 Debugging
Debugging to identify and repair errors that impair existing intended functionality;
4.4 Transient Use
Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with us provided that your personal information is not disclosed to a third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us;
4.5 Services
Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage or providing similar services on our behalf;
4.6 Advertising
Providing advertising and marketing services to you;
4.7 Research
Undertaking internal research for technological development and demonstration; and
4.8 Quality and Safety
Undertaking activities to verify or maintain the quality or safety of our products and services and to improve, upgrade, or enhance our products and services.
4.9 Commercial Interests
Advancing our commercial or economic interests, such as by inducing a person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.
5. LIMITED USE OF PERSONAL INFORMATION
We will only use your personal information for the purposes for which we have collected it, unless we reasonably determine we need to use it for another reason and that reason is compatible with the original purpose. For example, we consider de-identification, aggregation, and other forms of anonymization of personal information to be compatible with the purposes listed above and in your interest, because the anonymization of such information reduces the likelihood of improper disclosure of that information.
If you wish to receive an explanation as to how the processing for a particular purpose is compatible with the original purpose, please contact us via the information specified in the Contact section below.
6. OUR DISCLOSURE OF PERSONAL INFORMATION
In order to provide you with the best products and services, we disclose your personal information to our affiliates, service providers, contractors, and other third parties as described below.
6.1 Affiliates
We may disclose your personal information to our parent company and entities under shared corporate control (“Affiliates”) for the purposes described in Sections 2 and 4 above.
6.2 Contractors
We disclose personal information to entities that help us fulfill a business or commercial purpose, including, but not limited to, shipping companies that deliver our products to you (“Contractors”). Contractors are not permitted to sell or share your personal information or to use your personal information other than to perform the tasks we assign to them.
6.3 Service Providers
We disclose your personal information to companies that process personal information on our behalf for a business or commercial purpose, including, but not limited to, website hosting, app design, database management, web analytics, app analytics, billing, payment processing, and communicating with you about our products or services (“Service Providers”). Service Providers are not permitted to sell or share your personal information or to use your personal information other than to perform the tasks we assign to them.
6.4 Third Parties
In addition to third parties in the foregoing categories, we may disclose personal information to the following categories of third parties: advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. For the purposes of this Policy, “third party” or “third parties” are entities that may sell, retain, use, or disclose personal information for purposes beyond providing services directly to us for our business or commercial purposes. We disclose personal information to advertising networks so they may help us deliver advertisements to you based on your activity on our website or apps or your activity on other websites or apps. Personal information is shared with third-party marketing partners for commercial purposes.
6.5 Compliance with Laws
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce or apply our terms and conditions, respond to claims and legal process, protect our services, members, dealers, our rights, and/or the safety of the public or any person, or prevent or stop any illegal, unethical, or legally actionable activity (including for the purposes of fraud protection).
6.6 Sale or Transfer of Business or Assets
We may disclose some or all of your personal information in connection with a merger, bankruptcy, or other transaction in which another entity assumes control of all or part of our business. If another company or individual acquires our business or assets, that company or individual will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy.
7. COOKIES AND OTHER TRACKING TECHNOLOGIES
Third parties, including Google and Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt-out of the collection and use of information for ad targeting using the options described in the Opting Out section below. The tracking technologies we utilize include the following:
7.1 Cookies
We may use different types of cookies when providing different types of web-related services. If you do not know what cookies are, or how to control or delete them, then we recommend you visit www.aboutcookies.org for detailed guidance. Cookies allow us to identify and authenticate visitors, track aggregate behavior, and enable important service features. We use both session ID cookies and persistent cookies. Session ID cookies are used to maintain your browser state as you browse through services, and they expire when you close your browser. A persistent Cookie remains on your hard drive for an extended period, and we use that to identify you should you return to services and want to find information you had previously entered or accessed.
We may also contract with analytics services, third-party affiliate services, and third-party advertising companies to collect similar information. These cookies allow the ad servers to recognize your computer each time they send you an online advertisement and compile information about you or others who use your computer. This information allows such advertising networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.
You may disable cookies through your web browser. For information about opting out of these collection services, please see the Your Choices section below.
7.2 Web Beacons/Tags
We may automatically collect aggregate anonymous information through files embedded in our services and emails known as “web beacons.” We may deliver a web beacon to you through our services from an advertising network with which we have contracted. Web beacons allow third parties to provide anonymized and aggregated auditing, research, and reporting for us. Web beacons also allow us to tell whether email recipients are able to properly view messages or if email messages have been opened, to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to users. We do not tie the information gathered by web beacons to personal information.
7.3 Flash LSOs
When we post videos, third parties may use local shared objects, known as “Flash cookies,” to store your preferences for volume control or to personalize certain video features. Flash cookies are different from browser cookies because of the amount and type of data and how the data is stored. The cookie management tools provided by many popular browsers will not remove Flash cookies. To learn how to manage Flash cookie privacy and storage settings, click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.
7.4 Analytics
We may use analytics tools or similar tools provided by third parties (“Data Analytics Providers”) to help analyze how you and other users utilize our services. Analytics tools use cookies and other tracking technologies to collect information such as how often users visit our website, what pages they visit, and what other websites they have used prior to visiting our website. We use the information we get from analytics tools only to improve services. Analytics tools collect the IP address or other unique identifier assigned to you on the date you visited services. We do not combine the information generated through the use of analytics tools with your other personal information. Analytics tools provided by third parties plant a persistent cookie on your web browser to identify you as a unique user the next time you visit our website, and the treatment of that information is governed by the third party’s terms of use and/or privacy policy.
7.5 BY USING OUR WEBSITE, YOU GIVE CONSENT FOR US TO SHARE YOUR DATA WITH THESE PROCESSORS, AND FOR THEM TO TRANSFER THIS INFORMATION ONWARD TO THEIR PARTNERS IN CONNECTION WITH PROVIDING YOU SERVICES.
8. OPTING OUT
You can make the following choices regarding your personal information:
8.1 Promotional and Other Emails
You may choose, during the account registration processes on one of our websites, or otherwise, to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other materials related to our services. You can stop receiving these emails by sending a request to the email address in the Contact Us section below. If you decide not to receive these emails, we may still send you communications related to your current or former membership.
8.2 Behavioral Advertising
Our services may use behavioral advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our websites so that